The Power of Your Personal Brand

There are as many routes to success as there are definitions of success. Central to any individual success you may achieve are perceptions of you and what you allow others to believe about you: your name, your values, behavior, personal qualities, and your attitude.

The sum of these parts is you and, when packaged and promoted publicly, it constitutes your personal brand, your competitive advantage. What differentiates you from the rest of the pack.
In this article, the author talks about how you, the individual, can exercise control of what others see, hear, and think of you: your personal brand. Your personal brand is your’s to have positively, or to compromise, degrade, or relinquish. The choice is always yours.