The Power of Your Personal Brand: As a Key to Your Success

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There are as many routes to success as there are definitions of success. Central to any individual success you may achieve are perceptions of you and what you allow others to believe about you: your name, your values, behavior, personal qualities, and your attitude.  The sum of these parts is you and, when packaged and promoted publicly, it constitutes your personal brand, your competitive advantage. What differentiates you from the rest of the pack.  In this article, the author talks about how you, the individual, can exercise control of what others see, hear, and think of you: your personal brand. Your personal brand is your’s to have positively, or to compromise, degrade, or relinquish. The choice is always yours.

1 review for The Power of Your Personal Brand: As a Key to Your Success

  1. Natalia Hall

    5.0 out of 5 stars will find it useful. She may even share it with her circle …

    I always thought that my personal brand, to the extent I had one, would be connected to any success I would achieve in life. After reading “The Power of Your Personal Brand As A Key To Success”, I recognize that success alone does not define your personal brand. Your personal brand is more than that. My brand is also about my values, my behavior, and my attitude. It is also about how others – friends, colleagues, mentors – perceive me and interact with me. I am more than any success I achieve in life, or do not achieve. I have read this article twice and shall plan to review it periodically. More importantly, I plan to share it with my daughter with the hope she, too, will find it useful. She may even share it with her circle of friends and colleagues. Thank you, George Kennedy.

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